They’ll often use their phone camera to film their videos. Take social media influencers, for example. It’s better for you to tell a good story with normal equipment than a mediocre story with the best equipment. Just because there’s new and shiny gear doesn’t mean you have to buy it! (Who has 1000s of $$$ to drop every few months?) And you might feel that to get your content to the next level you need to buy the latest equipment or video editing software.īut, updating your gear is a hefty investment and there will always be something new around the corner. … and much more are filling up the market. It seems like every few weeks there’s another new camera or camera accessory launching that has all the tech YouTubers buzzing, just like with the release of Sony’s ZV-1 camera: Trend 3: Less is more with video production
ONLINE VIDEO VIEWER HOW TO
You can learn more about how to do that in sections 4 and 5 of our article How To Get More Views On YouTube. One of the best ways to do SEO for YouTube and Google is by using the right keywords to tag, describe and title your videos. So, you can hit two birds with one stone by optimizing your video content for YouTube!
YouTube dominates the video search market by over 90%. So, you need to optimize this part of your content marketing strategy! It’s front and center of the world’s largest search engine. This means that online video is a core part of search results. If you head over to Google and enter a search term with clear intent – like a “how to” – there’s a high chance that search will display a video carousel ahead of all other results: That means there are a lot of people looking for videos like yours, and Google and YouTube’s search algorithms are actively trying to send them your way. In 2021 it’s estimated that the average person will spend 100 minutes per day watching online video. Trend 2: Video traffic is becoming more reliant on search engines The ones that want to watch and connect with your business in real-time. They’ve become a sure-fire way to connect with the most engaged members of your target audience. Live streaming is no longer exclusive to crazy events like the space jump in 2012. Live video can also help with your brand awareness and marketers should leverage live streams in their video marketing strategy.įor example here at Uscreen, we host live informational webinars and a lot of them have more views from non-subscribers. Take Instagram Story suggestions, where live streams are given priority over pre-recorded Stories:
In fact, research shows that live streams can hook viewers up to 10 or 20 times longer than pre-recorded videos. Social media platforms have also started to prioritize users who use their live streaming featuresīecause it gets people to use their platforms for longer (more on that later).
Our internal research shows that between March and August of 2020: For example, IAMAG produces live videos specifically for their subscribers to interact with artists. Google Trends data showed that searches for live streaming platforms almost doubled after March 2020 (during the outbreak.) So, potential customers are actively looking for live streams to engage with.Īnd we saw lots of businesses adapt to meet that demand.
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